
Hi, I’m Makenna!
I help organizations connect with audiences through strategic storytelling with sharp copy, digital content, and audience-centered communications
About Me:
I’m a content strategist, multimedia journalist, and storyteller with a passion for creating content that informs, connects, and educates. After graduating from the University of Georgia with a degree in journalism, I’ve built experience across reporting, digital marketing, brand communications, and multimedia storytelling.
My work has taken me from local newsrooms and university communications teams to supporting a growing small business through social media, design, and community engagement. Along the way, I’ve developed a particular interest in sustainability, environmental communication, and helping organizations tell stories that make complex topics more accessible and meaningful.
Outside of work, you’ll usually find me exploring local markets, caring for my growing collection of plants, trying new coffee shops, or spending time outdoors. I believe curiosity is one of the most valuable tools a communicator can have, and it’s something I bring to every project I take on.
-Key Roles-
Figment Kombucha
Led social media strategy, promotional design, email marketing, and community engagement.
College of Ag and Enviro. Sciences
Created digital content and feature stories in collaboration with science professionals to support organizational storytelling goals.
The Oglethorpe Echo
Reported on community, culture, environmental, and agricultural topics while developing strong interviewing, digital producing and storytelling skills.
Bridge
Co-created a journalism innovation project that earned Third Place and Fan Favorite recognition in the RJI Student Innovation Competition.
-Skills-
Content and Comms.
- Content strategy
- Copywriting
- Feature Writing
- Fact-Checking
- Editing
- Audience Mapping
- Interviewing
Marketing
- Social Media Management
- Email Marketing
- Brand Refinement
- Campaign Creation
- Brand Kit Development
Digital Tools
- WordPress
- Canva
- Adobe Creative Suite
- SEO and Audience Mapping
- Google Analytics
- MailChimp
- Asana
