An immersive, educational gardening series through CAES Field Report
Results
Using audience mapping and SEO strategies, I was able to bring this information from forgotten expert publication to top search results on Google
- Visibility: “DYKYCG: Mayhaw” is 1st result on search “mayhaw”
- Community feedback: received engagement and positive feedback from gardeners around the southeastern United States
- Increased reach: reshared by news outlets including Morning Ag Clips and Rockdale Citizen
Did you know you can grow: Mayhaw
UGA Extension experts provide information on growing uncommon Southern delights in your own backyard.
Did you know you can grow: Kiwi
UGA Extension experts provide information on growing uncommon Southern delights in your own backyard.
This work was created in my capacity as a writer for the Office of Marketing and Communications in the College of Agricultural and Environmental Sciences at the University of Georgia.
Makenna Reavis 